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It's A 10

With It’s a 10 8 oz Miracle Hair Mask, you can enjoy exceptional results that deliver a combination of 10 benefits from professionally created and exclusively formulated ingredients.  Enjoy shine, moisture, balance and healthy movement.  Receive strength in simplicity. We know this will change the way you think about hair care.

10maskMiracle Hair Mask performs 10 things instantaneously after working it into your hair:

  1. Detangles

  2. Restores moisture balance

  3. Instantly restores elasticity 

  4. Softens

  5. Smoothes 

  6. Imparts luminous shine

  7. Enhances natural body 

  8. Nourishes

  9. De-frizzes

  10. Improves color vibrancy

Made from linseed, almond, oat and apricot extracts

10leaveIt's a 10 Miracle Leave-in Conditioner does 10 things instantly:

  1. Repairs dry, damaged hair

  2. Adds shine

  3. Detangles 

  4. Controls frizz

  5. Seals & protects hair color

  6. Prevents split ends

  7. Creates silkiness

  8. Enhances natural body

  9. Protects from flat iron spray

  10. Stops hair breakage

It's a 10 Miracle Leave-In Conditioner is amazingly easy to use: Shampoo and condition hair, towel dry, spray product all over hair and comb through. Blow dry or style as desired.


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In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf.

Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.